HeyMax is cutting its transfer ratio to Accor Live Limitless effective July 1, 2026. The ratio moves from 1:1 to 3:2, meaning each Max Mile will yield 33% fewer ALL points (per MileLion). This reduces the cash value of the redemption from roughly 3 cents per Max Mile to 2 cents per Max Mile.
Accor Live Limitless points have been one of the strongest conversion options available through HeyMax because members can redeem 2,000 ALL points against EUR 40 (SGD 60) of hotel-related expenses including stays, dining, and spa treatments. At the 1:1 ratio, this redemption path significantly outpaced cash alternatives and airline transfers. HeyMax's decision to devalue the ratio reflects the program's effort to moderate unsustainably high redemption volumes, according to the article.
The timing provides a narrow window for action. HeyMax members have until June 30, 2026 to execute transfers at the current 1:1 rate. Given the high per-point value of Accor Live Limitless, members with large Max Miles balances should consider drawing down before the cutover. The article notes that members with HeyMax First membership can leverage the tier's "time-shifting" function to reclaim monthly conversion caps from yuu Points to Max Miles after the devaluation takes effect, effectively allowing them to redraw funds at lower cost.
HeyMax has indicated that future transfer bonuses to Accor Live Limitless will be offered later this year, though these will be calculated against the devalued 3:2 ratio and will likely remain inferior to the current 1:1 standalone rate.